Nope it's not what PvP Servers are for. I don't mean to preach so sorry if this is a bit preachy but here goes.
PvP Servers are hell. PvP Servers are free for all blood fests which result in you moving 5 foot of a re-spawn point and once again lying on your back. It's literally a server for people to enjoy 100% PvP environment who can take 1000 deaths in one gaming session and keep coming back for more.
Real open world PvP is designed to co-inside with the PvE experience. You should be able to level up and play the end game as normal without ever venturing into a PvP space. This is one of the things that gripes on me whenever a new game is coming out .. having PvP on the same server as PvE doesn't negatively effect your gaming experience. Just because something is there doesn't mean you have to go explore it and it doesn't mean that people will be hiding behind tree's ready to slice your head off.
The big difference in instanced PvP and competitive PvP is scale and persistence. Instanced PvP consists of a hand full of people on each side dukeing it out until one of them gets 500 points (or whatever) and the winner is declare. You then queue for the exact same experience (ok maybe a little harsh it is pvp after all) with no consequence for winning or losing other than the amount of points, experience, currency, items or whatever you yourself can win.
In "real" pvp the fight never ends. If you take a certain point you'll have to hold that point to keep it .. the other side will have to come at you to claim it. It doesn't reset and you'll never get an easy win because the other side will always be there in force of 100+. The benefit (a long with the normal monetary nonsense you get in instanced pvp) is usually realm wide bonus' and of course pride that you are winning the battle for your side. A good PvP system should have a certain amount of ownership and loss associated with it. When the other side pushes you back, when they defeat your army you should feel the pain of it and know that the only win you can win is to dust yourself off and drag your beaten arse back to the battle zone and take the fight to them.
Winning is winning and losing is losing and everybody on the server can see which side is dominant. Believe me .. you'll love it ;)
Edit: Van .. your profile .. it says "I first started with DAOC". Did you never experience the PvP system that game is famous for? DAoC didn't even have PvP servers (not at launch anyway) and the PvP although the focus of endgame didn't ever effect the PvE side of things because they were completely seperate.