interesting news for SWTOR breaks records already

http://massively.joystiq.com/2011/07/26/ea-proclaims-swtor-preorder-breaks-records/

http://news.yahoo.com/eas-quarterly-revenue-falls-beats-estimates-202510568.html

200.000 pre-orders and an estimated development cost of $100.000.000 If most people stay on for several months, they'll be break even quickly and have to money to start adding content. :)