Hey Elquin, first I think it's awesome that anet reached out to the guild :) I've been thinking about feedback, so here's my two cents about the new bloodlust change:
I saw the dev video preview of the borderlands bloodlust and their rationale for why you don't get any rewards for capping ruins is that the bloodlust buff is enough of a reward in and of itself. I think this is flawed for many reasons, most importantly, there is no incentive on an individual level. The way I see it, why would you spend a few minutes sitting in colored squares when you could be running around with everyone else capping towers or keeps and killing enemy zergs, getting loot, gold, wvw xp, karma and all that awesome stuff that makes WvW so much fun for a lot of people? The buff is nice and all but on that individual level, what's the point?
Edit: On second thought, I feel that there should be some reward just for completing the meta event for holding 3 ruins for two minutes and getting borderlands bloodlust, as long as you participated by capturing at least 1 point. (At first I thought it would be nice to get rewards for capping ruins, but people would just farm that.) So, you should be rewarded for being a part in acquiring that bonus to your world! Otherwise on an individual level what's the point?
Also it would be pretty awesome if they added new achievements specifically for capping borderlands ruins and acquiring bloodlust. I honestly think that it would bring a lot of positive attention to the new change with personal rewards and/or achievements, and I would actually be really excited and get out and take ruins myself. Because right now for me at least it's more rewarding to help the zerg cap something than run around the ruins.
That's all, thanks~